Profile: Kate Wicker, Geographics

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According to Sabina Miller, Program Coordinator at ESSA, Kate Wicker of Geographics “goes above and beyond in helping you get what you want for your rack cards, brochures, or whatever else you need.”

She, and Geographics, have worked with us at ESSA for bookmarks and the Instructor’s Showcase booklet for the Mad Hatter Ball; Hats, Hides, & Heirlooms; Ermilio’s; Chelsea’s; New Orleans Hotel; Autumn Breeze Restaurant; and many more.

As if that isn’t enough, she’s one of the presenters for the Marketing Seminar on November 14. Her presentation is at 1:00, right after lunch. After taking a look at the Geographics website, there won’t be any danger of her audience wanting to take a post-lunch nap. She’ll be talking about how to design rack cards and brochures to grab viewers’ attention.

If you’re not certain what a rack card is (like I was when I first heard the term), it’s one of those cards you can pick up about local attractions at hotels and convenience stores. People tend to know about rack cards through interaction with them in hotel lobbies but don’t necessarily know what they are called.

For more information about the Marketing Seminar, check out our website and contact us if you’re interested.


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